How to Create and Optimize a LinkedIn Company Page

How to Make a LinkedIn Page for a Company in 2025

Whether you're launching a startup, scaling a small business, or rebranding an existing company, having a professional LinkedIn presence is essential. In this guide, you'll learn how to make a LinkedIn page for a company step by step plus how to optimize it for maximum visibility and engagement.

Why Your Company Needs a LinkedIn Page

A LinkedIn Company Page allows you to:

• Showcase your brand and culture

• Post job openings and attract talent

• Share content to boost thought leadership

• Connect with B2B clients and industry peers

In 2025, having a LinkedIn presence is no longer optional — it’s part of your digital brand identity.

Requirements Before Creating a Company Page

Before we dive into how to create a company page on LinkedIn, make sure you have the following:

• A personal LinkedIn profile with your real first and last name

• Your profile must be at least 7 days old

• A verified company email address

• Your company must have a unique name and website

• A high-quality logo (300x300 pixels) and cover image (1128x191 pixels)

Step-by-Step: How to Create a LinkedIn Company Page

1. Go to LinkedIn’s “Create a Company Page” section
   https://www.linkedin.com/company/setup

2. Choose the Page Type:
   Select either:

   • Small Business (under 200 employees)

   • Medium to Large Business

   • Showcase Page (for sub-brands)

   • Educational Institution

3. Enter Company Details:

   • Page name

   • LinkedIn public URL (e.g., linkedin.com/company/your-brand)

   • Website

   • Industry

   • Organization size

   • Company type

4. Upload Your Company Logo & Cover Photo

5. Write a Compelling ‘About Us’ Section
   Use clear language. Include relevant keywords. Limit to 2,000 characters.

6. Preview and Publish
   After confirming everything looks right, click “Create Page.”

How to Optimize Your LinkedIn Page for Visibility

Once your company page is live, here’s how to make it stand out:

✔ Complete All Page Sections

LinkedIn favors fully completed profiles. Fill in:

• Location(s)

• Phone number

• Hashtags your brand follows

• Custom buttons (e.g., "Visit Website")

✔ Use Relevant Keywords

Incorporate target keywords like:

• “LinkedIn company page setup”

• “how to make a LinkedIn page for a company” ... in your "About" section and updates.

✔ Post Regularly

Consistency boosts reach. Share:

• Company updates

• Blog posts

• Employee spotlights

• Industry news

✔ Engage Your Team

Ask employees to link their profiles to your company page. This boosts visibility and credibility.

✔ Leverage the ‘Featured Groups’ and ‘Showcase Pages’

Segment your offerings or initiatives under separate showcase pages to keep messaging focused.

Common Mistakes to Avoid

• Using a low-quality logo or generic banner

• Leaving page fields incomplete

• Ignoring engagement or comments

• Not adding keywords in the "About" section

• Treating your company page as a job board only

Final Tips for Success

• Include a CTA in every post

• Analyze performance via LinkedIn analytics

• Experiment with video and carousel content

• Use LinkedIn Ads to promote your top-performing content

• Consider automation tools for scheduled posting

FAQ

Q: How do I create a company page on LinkedIn if I don't have a business email?
You’ll need a company domain (e.g., yourname@yourcompany.com). Free email services like Gmail won’t work.

Q: Can I manage multiple company pages?
Yes. Once you create a page, you can access and manage others under the same LinkedIn account.

Q: Do I need to pay to create a company page?
No. LinkedIn company pages are free to create and manage.